Global smartphone output hits 300M units in Q2 2025, driven by China’s subsidies and rising demand in emerging markets.
In a surprising twist for the tech industry, global smartphone production has roared back to life, crossing the 300 million unit mark in Q2 2025. This represents a 4% quarter-over-quarter increase and a 4.8% rise year-on-year, signaling a strong rebound after months of sluggish output and inventory hangovers.
What’s Driving the Comeback?
Several key factors have converged to fuel this surge:
- China’s Subsidy Push: A targeted government program aimed at mid-range and entry-level smartphones helped manufacturers clear excess stock and stimulate demand.
- Emerging Market Momentum: Brands like Xiaomi and Transsion saw explosive growth in regions such as Africa and South America, where affordable smartphones are in high demand.
- Seasonal Recovery & E-Commerce Promotions: Strategic inventory adjustments and aggressive online campaigns played a pivotal role in lifting production numbers.
Top Smartphone Producers in Q2 2025
Here’s a snapshot of the top-performing brands and their production volumes:
| Rank | Brand | Units Produced | QoQ Change | Market Share |
| 1 | Samsung | 58 million | -5% | 19% |
| 2 | Apple | 46 million | -9% | 15% |
| 3 | Xiaomi | 42 million | +1% | 14% |
| 4 | Oppo | 37 million | +35% | 12% |
| 5 | Transsion | 27 million | +33% | 9% |
| 6 | Vivo | 26 million | +8% | 9% |
Together, these six brands accounted for a staggering 80% of global smartphone output in Q2.
What This Means for the Industry
This production surge isn’t just a numbers game, it’s a signal that consumer demand is stabilizing, especially in price-sensitive markets. For tech marketers, retailers, and investors, this could mean a renewed cycle of innovation, competitive pricing, and fresh opportunities in mobile-first economies.