Yamaha ends motorcycle production in Pakistan after 10 years. After-sales support continues. Full story and market impact revealed.
In a move that’s sending shockwaves through Pakistan’s motorcycle market, Yamaha Motor Pakistan has officially ceased local production operations as of September 9, 2025. After a decade of trying to carve out space in a fiercely competitive landscape, the Japanese giant has pulled the plug—leaving behind questions, concerns, and a legacy that never quite reached its full potential.
A Decade That Didn’t Deliver
Yamaha re-entered the Pakistani market in 2013 with high hopes and a Rs. 5.3 billion investment in its Karachi plant, which began operations in 2015. The brand launched models like the YBR125 and YBZ125, aiming to challenge Atlas Honda’s dominance. But despite solid engineering and global brand recognition, Yamaha struggled to gain traction. Sales figures tell the story: only 3,587 units were sold in the first eight months of FY 2024–25, compared to Honda’s monthly sales in the tens of thousands.
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What Happens to Yamaha Owners?
If you’re a Yamaha rider, don’t panic. The company has confirmed that after-sales service, spare parts, and warranty support will continue through its authorized dealerships across Pakistan. While production may have stopped, the brand isn’t abandoning its existing customers.
In a Social Media post Yamaha says to his customers that , As we proceed towards closing the chapter on motorcycle manufacturing in Pakistan, our hearts are full of gratitude for the riders who made Yamaha a part of their lives.
Our promise to you continues; from after sales service and providing spare parts to customers, Yamaha will remain by your side, because your trust has always been the voice that said; Dil Nay Kaha Yamaha.
Why Did Yamaha Exit?
The official reason cited is a strategic shift in global business policy, but the deeper reality is more complex. Rising production costs, currency instability, and limited market share made it increasingly difficult for Yamaha to sustain operations. Add to that the dominance of Honda and Suzuki, and the writing was on the wall.
Impact on Pakistan’s Motorcycle Market
Yamaha’s exit is more than just a corporate decision—it’s a signal to the entire industry. It highlights how tough it is for foreign manufacturers to survive in Pakistan’s price-sensitive, brand-loyal market. For local players and new entrants, this could be an opportunity to fill the gap. But for consumers, it’s a reminder to look beyond the badge and consider long-term support and resale value.