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WhatsApp Username Feature Lets You Reserve Your Handle

by Tahir Gillani
October 7, 2025
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WhatsApp is preparing to roll out a highly anticipated feature that will revolutionize how people connect and communicate: WhatsApp Username. In this upcoming change, users will have the ability to reserve a special username, moving away from the current use of phone numbers. For millions of people globally, that means greater privacy, simpler discovery, and a more personalized experience on one of the most used messaging platforms in the world.

The concept of a WhatsApp username brings WhatsApp closer to platforms like Telegram and Instagram, where usernames offer a layer of anonymity and flexibility. Instead of sharing your phone number, you’ll soon be able to share a simple, memorable handle. This is especially useful for businesses, influencers, and users who want to maintain privacy while still being reachable. The ability to book your favorite WhatsApp username before the official launch means you will not miss out on claiming your preferred identity.

Read this: Adds Facebook Profile link in WhatsApp’s Upcoming feature

From SEO and branding, the WhatsApp Username tool opens up fresh opportunities. Companies can match their usernames with brand names to simplify customer discovery and engagement. Creators and influencers can employ consistent handles on all platforms to increase visibility and engagement. For the general user, it is an opportunity to secure a name based on their personality or occupation.

Although the feature is yet to be implemented, initial reports indicate WhatsApp is set to enable users to pre-order their usernames. This forward-thinking approach minimizes duplication and smooths the transition when the feature is released. It also suggests more significant updates in WhatsApp’s user interface and privacy settings, possibly including profile personalization and search.

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Tags: Social mediaTechwhatsapp
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