Meta’s push into consumer AI has taken a major leap forward. Following the launch of its new short-form video feature, ‘Vibes,’ the number of Meta AI app users has skyrocketed, marking one of the most significant growth spurts in the app’s history.
A Rapid Rise in Daily Users
According to recent analytics from Similarweb, the Meta AI app saw its daily active users (DAUs) jump from 775,000 to 2.7 million within just four weeks of launching Vibes. This surge reflects a growing appetite for AI-generated content that’s not only interactive but also entertaining. The app’s daily downloads also spiked to 300,000, a sharp contrast to the modest 4,000 daily installs it saw just a year ago.
What Are ‘Vibes,’ and Why Do They Matter?
Launched on September 25, 2025, Vibes introduces a scrollable feed of AI-generated short videos tailored to user interests. Unlike traditional video platforms, Vibes blends generative creativity with personalization, offering users a unique experience that feels both futuristic and familiar. It’s a mobile-first feature designed to showcase Meta’s AI capabilities in a format that resonates with younger, content-hungry audiences.
Why Meta AI App Users Are Growing Fast?
Several factors are driving this explosive growth:
Fresh content format: Vibes offers a new way to engage with AI beyond chatbots and static images.
Mobile optimization: The app is designed for seamless mobile use, making it easy to explore and share content.
Timely innovation: With growing interest in generative video tools, Meta’s release positions it as a strong contender against rivals like OpenAI’s Sora.
The Bigger Picture
The rise in Meta AI app users isn’t just about one feature, it signals a shift in how people interact with artificial intelligence. By making AI content more visual, dynamic, and personalized, Meta is tapping into a broader trend: the fusion of entertainment and machine learning. This could pave the way for future features like interactive storytelling, AI-powered social feeds, or even monetization tools for creators.
